Analysis of Types and Advantages of Luminous Advertising Words

In the field of advertising production, illuminated advertising characters have become an indispensable visual element in commercial spaces due to their diverse forms and excellent display effects. Different types of illuminated advertising characters have their own characteristics, which can meet diverse scene needs, and their unique advantages make brand communication more efficient. ​

Acrylic luminous characters are one of the widely used categories in the market. It is mainly made of acrylic board, which is laser cut into shape and embedded with LED light source inside. This luminous character has rich and full colors, excellent transparency, and can present a uniform and soft lighting effect. Whether it is a simple store sign or a creative art installation, it can be easily controlled. It has a lightweight texture, easy installation, and good weather resistance, and can maintain stable performance in both indoor and outdoor environments. ​

Metal luminous characters use metal materials as the shell, commonly including stainless steel, iron sheet, etc., and are equipped with LED modules inside to emit light. The metallic texture gives the advertisement a calm and atmospheric style, especially suitable for high-end brand stores. The metal casing cut by laser has extremely high precision and smooth lines. Combined with surface treatment processes such as wire drawing and electroplating, it can present a highly textured visual effect. The durability and sturdiness of metal materials make these luminous characters less likely to be damaged even after long-term outdoor use. ​

Blister luminous characters are formed by heating acrylic sheets and adsorbing them onto molds, resulting in a seamless and three-dimensional shell. Its luminous surface is wide, the light coverage is wide, and it can be clearly seen from a distance, making it very suitable for large outdoor billboards. The vacuum forming process can produce various complex shapes, making advertising characters more creative and attractive. At the same time, its sealing performance is good, which can effectively prevent dust and water, and adapt to various harsh weather conditions. ​

Mini luminous characters are characterized by their small and delicate size, usually made of acrylic material and crafted through precise laser cutting and carving techniques. Its font is delicate and emits light evenly, making it suitable for indoor displays such as mall counters, front desk signs, etc. The installation of mini luminous characters is flexible and can be directly pasted on walls or display racks, without taking up too much space, but can accurately convey brand information. ​

Various types of illuminated advertising characters share many advantages. They can maintain good visual effects during both day and night, extending the brand’s exposure time; The diverse materials and craftsmanship enable it to meet the personalized needs of different brands, helping brands shape unique images; The application of LED light sources not only saves energy and is environmentally friendly, but also greatly reduces maintenance costs in the later stage; The integration of advanced technologies such as laser cutting ensures the accuracy and aesthetics of advertising text, improving overall quality. ​

Regardless of the type of luminous advertising text, it injects vitality into the advertising industry with its own characteristics and advantages, becoming a bridge for efficient communication between brands and consumers, and playing an important role in commercial competition.