In the advertising production industry, advertising characters are a key element for conveying information and attracting attention, and their processing techniques are rich and diverse. Different techniques can create advertising characters with different styles and unique functions, meeting the needs of various advertising scenarios. Now, let’s delve into common advertising word processing techniques together.
Carving technique is a commonly used method in the production of advertising characters. Among them, laser engraving, with the advantage of high precision, can accurately carve complex graphics and fine text on various materials such as acrylic and metal, with smooth incisions and no need for excessive post-processing. Numerical control cutting is suitable for hard materials, and through pre-set programs, standard shapes can be efficiently cut to ensure consistency during mass production.
Stamping technology plays an important role in the production of metal advertising characters. Metal stamping utilizes molds and pressure equipment to quickly produce uniform specifications of advertising characters in bulk, with relatively low costs. It is suitable for scenarios with less complex font style requirements but high demand, such as the production of signage for large chain stores.
3D printing technology has brought unprecedented personalized customization possibilities for advertising characters. It can create advertising characters with complex shapes and unique structures based on the designer’s creativity, especially suitable for small batch and highly creative advertising projects, meeting customers’ pursuit of uniqueness.
For the production of luminous characters, the process is more complex. The first step is to make the letter shell, usually using materials such as zinc plate, stainless steel plate, or aluminum plate, and using laser cutting equipment to cut it into the desired letter shape. After cutting the character shell, make a border strip. The width and height of the border strip depend on the font size and design requirements, with a common range of 6-15 centimeters. The edge strip of the groove is welded along the shape of the letter shell, and then surface treatment is carried out, such as polishing to make the metal surface smooth, and then spray coating is used to achieve the effect of drawing stainless steel color, baking paint or electroplating. Next, carve the acrylic letters and choose an acrylic sheet of appropriate thickness based on the size of the characters, usually 1.8-5 millimeters. After installing the acrylic panel into the letter shell, seal it with glass glue or structural glue. Subsequently, the bottom plate of the character shell is made. Large characters are mostly welded with zinc plates, while small characters are commonly made of white PVC. After the bottom plate is made, LED modules are arranged and tested for dimming to ensure uniform lighting and no dark spots. Finally, assemble and fix the word shell and bottom plate, verify the correctness of the word draft, and pack it with bubble wrap. For large or out of town advertising words, wooden boxes or welded iron frames need to be used for shipment.
The vacuum forming process softens acrylic and other sheets by heating them, vacuum adsorbing them onto the surface of the mold, and cooling them to form three-dimensional vacuum formed characters and light boxes. They are widely used in outdoor signs due to their waterproof, good luminous effect, and versatile shapes, which can effectively attract the attention of passersby.
Laser cutting equipment plays a crucial role in advertising word processing. It can not only accurately cut various materials to meet the requirements of different processes for material processing, but also has the characteristics of high efficiency and flexibility. It can quickly adjust the cutting plan according to the design, achieve the cutting of complex graphics and text, and greatly improve the production efficiency and quality of advertising characters. With the continuous advancement of technology, the processing technology of advertising characters will continue to innovate, bringing more novel and high-quality advertising character products to the advertising industry, helping brands better display their image and convey information.